Mitchell Halliday Sold $1M in One Day on TikT...

Does every celebrity beauty brand need to race toward Sephora or Ulta? Cardi B’s Grow-Good is taking a different route: independent beauty supply stores where her customers already shop. We discuss why that strategy makes sense, what repeat customers can tell you that launch-day ...  Show more

What happens when the loudest voices online aren’t the people buying your products? Founder Annie Kreighbaum joins us to discuss what Glossier got right, what she thinks beauty brands get wrong about community feedback, and the lessons of the Balm Dotcom reformulation backlash.Th ...  Show more

SPONSORUse my code LOOPXGRACE for 20% off: https://bit.ly/43i5CLx +THIS EPISODEStarting out as a self-taught makeup artist sharing his looks from his bedroom in Manchester, Mitchell Halliday has grown into one of the most exciting names in beauty today, all before the age of 25.N ...  Show more

In this episode I’m joined by Tiktok’s favorite skincare enthusiast, Hyram. We chat about how he started on YouTube, what type of content gave him traction on social media and how TikTok changed his career. He also shares the philosophy behind his new brand, Selfless by Hyram and ...  Show more

Mario Dedivanovic, one of the most influential makeup artists, shares his journey in the makeup industry. As the founder of Makeup by Mario, he shares how he turned his 20 years of makeup experience into a line of viral and successful products. He takes us through his creative pr ...  Show more