How Skims and On Create Cultural Relevance

This week’s Lagos Fashion Week campaign is a series of portraits drawing on the tradition of African studio photography. They were shot by the creative director Daniel Obasi.Few people have done more to shape how the world sees Lagos. Louis Vuitton asked Obasi to photograph the c ...  Show more

For years, a coveted pair of Air Jordans could send sneaker fans into a frenzy. But when Nike brought back the black-and-blue Air Jordan 1 Royal this month, the response was muted — days after release, the shoe was still available in several sizes, with some pairs reselling below ...  Show more

Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.

Background: 

Founded in 2019 by Kim ...

From team-branded fashion shows to tunnel-walk capsules and luxury watch deals, sport and fashion are converging at speed. The NFL has rolled smaller licensing tie-ups into marquee partnerships, while the WNBA is emerging as a fertile ground for inventive brand-player collaborati ...  Show more

As inflation bites and politics polarise, the fashion industry in 2025 is facing unprecedented pressure to hold onto its customers. Brands are looking to community as a deeper and more emotional form of engagement. But building true community takes more than buzzwords. In this ep ...  Show more