Making the Most of Creative Branding with Wal...

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

Chief Experience Officer Deevo Tindall defines unapologetic branding, emphasizing authenticity beyond buzzwords and consistency across customer touchpoints. Learn strategies including revamping brand messaging, analyzing buyer trends and competition, understanding target audience ...  Show more

What gives a brand its spark? That little bit of magic that no one else has? Is it even possible for a brand to be unique anymore? As the world becomes ever more connected, the art of branding has never been more critical or more challenging.

This week, we are talking ...

Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions ...  Show more

Join us as we sit down with marketing strategist, Ian Barnard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand.

Ian shares valuable insi ...