Creative Branding for Big Brands Like GE

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

Chris Stegner is the CEO of Very Big Things; a technology Innovation & Excellence company. They help companies become their greatest self by digitally elevating their brand, experiences, and opportunities. Top 3 Value Bombs 1. When you build an entire brand around the idea of inn ...  Show more

What gives a brand its spark? That little bit of magic that no one else has? Is it even possible for a brand to be unique anymore? As the world becomes ever more connected, the art of branding has never been more critical or more challenging.

This week, we are talking ...

As the Chief Creative Officer of GE, Andy Goldberg led the charge in developing new stories on emerging platforms and broadening General Electric's brand reach in the process. One of Andy's recent efforts was launching a podcast called "The Message." In the few weeks after launch ...  Show more

Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions ...  Show more