Why do we push ourselves to be perfect? With Thomas Curran, PhD

Why do we push ourselves to be perfect? With ...

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Incentivizing recovery: Why contingency management works to treat addiction, with Lara Coughlin, PhD, and Michael McDonell, PhD

More than half of drug overdose deaths in the U.S. involve stimulants like methamphetamine and cocaine. There are no medications to treat stimulant addiction, but there is a behavioral treatment that works: contingency management, which involves offering tangible, immediate rewar ...  Show more

Catching fire: What goes viral and why? With Jonah Berger, PhD

Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and ange ...  Show more

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