Most Shared Clip: Inside Nike’s Branding Geni...
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In this episode, Charles delves into the intricate world of brand alchemy with Howard Lim, the visionary architect who's spent 37 years transforming businesses into unforgettable brands. Howard pulls back the curtain on his playbook for turning forgettable companies into indus ...
🎯 Topics covered:
• Turning creators into authentic brand partners
• Data’s role in building high-performing influencer campaigns
• Balancing local culture with global brand objectives
• The KPIs that matter beyond likes and views
• How to sustain bra ...