The Case for Selling Products that Adapt

In Part 2 of this 4Ds session, GaryVee explores the future of marketing through the lens of AI, branding, and distribution. Using examples like Think and Grow Rich and virtual influencers, he explains how entrepreneurs can build brands that actually win attention in today’s marke ...  Show more

What do LEGO, GoPro, and CarMax have in common? Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary innovations around a core product or service. It’s an approach to innovation that’s neither disrupti ...  Show more

Resale is no longer confined to thrift stores or niche platforms; it has grown into a roughly $50 billion industry in the U.S. alone, by some measures. Platforms like Poshmark, The RealReal and Vestiaire Collective have transformed the experience, making it more accessible and ...

In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate and grow as fast as its competitors. Now they were considering new opportunities that would yield higher growth but lower margins — like shifting away from ...  Show more