BoF’s Top Stories of 2024

For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction.Smaller labels like SetActive, 437 and Oner Active aren’t reinventing activewear. They ...  Show more

Fashion’s book obsession is no longer subtle. What started as the occasional literary reference has become a broader wave of book clubs, salon-style events, campaign imagery and products designed to signal that a brand — and its customer — has cultural depth. It’s all happening a ...  Show more

Luxury is struggling to connect with Gen Z, a cohort raised on TikTok and YouTube who research before they buy, shop vintage and resale as a first stop, and question whether soaring prices match product quality. While Millennials fuelled the last luxury boom via streetwear crosso ...  Show more

This fashion month arrives after years of post-pandemic boom giving way to a sharp slowdown in luxury demand. Weaker consumer confidence in China, pressure on aspirational shoppers and a wave of price hikes have left many brands struggling to keep momentum. To win back customers ...  Show more

Department stores and major e-tailers once incubated new labels with consistent buys and patience; today those channels are shrinking or unstable. Social platforms still create viral moments, but conversion is patchy and fast-fashion copycats shorten the runway for hit products. ...  Show more

After a post-pandemic high, the fashion industry is facing a hard crisis. Growth has cooled, prices have surged, quality is under scrutiny and aspirational shoppers feel shut out, all while macro uncertainty dents confidence.The industry is focused on a slew of shows where new de ...  Show more