BoF’s Top Stories of 2024

Bella Freud's path into fashion was shaped less by legacy and more by instinct. Despite her family name, she describes an upbringing without privilege or pressure — drawing inspiration from the creative people around her.After studying fashion in Rome, Freud launched her own bran ...  Show more

Fragrance is booming, but the way consumers discover and buy scent is changing fast. While scent has traditionally relied on in-person testing, more than half of fragrance purchases in the US now take place online. As department stores decline, brands are leveraging new technolog ...  Show more

Julie Wainwright is the visionary founder and past CEO of The RealReal, the luxury resale giant that disrupted the fashion industry and redefined what it means to build a billion-dollar brand. In her new book, Time to Get Real: How I Built a Billion Dollar Business that Rocked ...

Nike, once a cultural powerhouse defined by iconic athletes like Michael Jordan and collaborations with fashion legends, is facing a tough year marked by plummeting sales and a sharp drop in stock value. The company's struggles are partly due to missteps under former CEO J ...

The luxury industry trades on a carefully constructed marketing image, deeply linked to artful claims of exclusivity, craftsmanship, and impeccable standards. But a slew of Milanese court cases linking some of luxury’s biggest names to sweatshops on the outskirts of the fashion c ...  Show more

Rodial is a luxury beauty brand founded by Maria Hatzistefanis in 1999, a London-based entrepreneur and bestselling author. Driven by a vision to create targeted, results-driven products, she identified a gap in the market for skincare solutions that deliver both instant and l ...