DAZN’s billion-dollar bet on FIFA

DAZN’s billion-dollar bet on FIFA

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Can the World Cup keep growing — Or is the model breaking?

The FIFA World Cup has grown into a media powerhouse, but questions are emerging about how far that growth can continue. With expanding formats, fragmented broadcast deals, and new partnerships across YouTube and TikTok, FIFA is experimenting with how football is distributed and ...  Show more

Turning data into content: How brands are winning in sports marketing

Xbox set out to create an impactful campaign using data—and ended up tapping into something much bigger. Joined by Johnny Whitmore (Opta / Stats Perform) and James Donovan (Edelman), we explore how the xJinx campaign turned data into something fans could connect with, share and t ...  Show more

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