Nerd Alert: How Consumer Behavior Has Changed

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into a sweeping meta- ...  Show more

This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back wiht new content next week!Only half of marketers believe they understand marketing effectiveness principles according to WARC. Even worse, many US marketers lag their global peers in appl ...  Show more

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony "Tas" Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on tho ...  Show more

Send us Fan MailPokémon and Taylor Swift trading cards are making a billion-dollar comeback, and Target and Walmart are cashing in. Jenny Rae and Namaan break down what this craze says about retail strategy, consumer behavior, and the strength of the U.S. shopper heading into the ...  Show more

In this episode of Commerce Talks with Alexander Graf, I sit down with Celso Borges Shimabukuro from PepsiCo to explore the transformative power of convenience in consumer behavior. We delve into the digital evolution of the CPG industry, particularly during the pandemic, and how ...  Show more

Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of mar ...