Creating a Truly Customer-Centric Sales Proce...

Send us Fan MailBill and Bryan dig into what they call "patterns of limitation" — the ingrained habits and mindsets that quietly cap your sales growth, often disguised as things that are already working.They explore four key patterns worth examining: the tendency to focus on the ...  Show more

Send us Fan MailBill goes somewhere different today — and that's intentional.In this solo episode, Bill Caskey shares the first six of twelve core sales principles, each grounded in a biblical reference. From understanding your divine assignment and serving before selling, to det ...  Show more

Like it or not, experts agree there’s a recession looming on the horizon. And the sales professionals that know how to tweak their strategy accordingly are the ones that will survive, even thrive over the next few years. Here’s how to do it. Today we’re talking about concepts cov ...  Show more

Don’t know what you’re doing in sales? You’ll be living paycheck to paycheck. Knocking it out of the park? You could earn your first million in just a few years time. So what separates the two? Well, it turns out it’s just five simple strategies. Yep, just five! And those five st ...  Show more

As a sales rep, it’s your job to convince the buyer that you’ve got the solution to their problems. But how exactly do you get a sales lead from the point of zero product awareness to enthusiastic buyer? Today we’re talking about perhaps the most foundational of all sales techniq ...  Show more

In sales, the general rule of thumb is, the more complex the product, the longer the sales cycle. And for some complex products, that might be true. But for others, a single phone call is all it takes to get a deal done. I close complex training and consulting packages with some ...  Show more