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Beyond Assumptions: How Brands Can Truly Connect with Middle Eastern Consumers

Why do brands misunderstand the Middle Eastern consumer? It’s a question we’re tackling head-on in this episode of Firsts.Deena is joined by Philippa Morgan, Executive Director of International Markets at Dazed Media and Creative Strategy Director + Lead Editor at Deenathe1st. Wi ... Show more

. 37min 42sec

Finding Your DNA As A Designer with Mary Katrantzou

What does the evolution of a designer look like? How do designers find their DNA? For designer Mary Katrantzou, who started off by pursuing a career in architecture and interior design and then found fashion as her medium of expression, her journey led to her breakout collection ... Show more

. 43min 18sec

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