45. Choosing Better User Impact Metrics (feat...

As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-fo ...  Show more

The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk ...  Show more

Is it really possible to measure the impact engineering teams have on a business' success? At a time when growth is challenging for many organizations and questions about productivity and effectiveness dominate industry conversations, getting it right is crucial. And although ...

In this episode of Engineering Enablement, DX CTO Laura Tacho and CEO Abi Noda break down how to measure developer productivity in the age of AI using DX’s AI Measurement Framework. Drawing on research with industry leaders, vendors, and hundreds of organizations, they explain ho ...  Show more

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. 

In this episode, we discuss: 

What measures of success matter most when it comes to marketing efforts and lead conversion?  How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about? Joining me for this conversation is Mark Graban. Mark is an au ...  Show more