The Rise Of Linear Streaming & What It Means

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and enga ...  Show more

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adopti ...  Show more

Clare Hart, Managing Director at Critical Mass, delves into digital advertising and global expansion. The digital advertising landscape is constantly evolving, and as brands set their sights on new markets, fresh challenges and considerations emerge. From balancing the need for l ...  Show more

In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet travel to Lyon, France to sit down with Bedrock CEO Jonas Engwall to explore how European broadcasters are quietly leading a streaming transformation. From free, ad-supported platforms to collaborative infrastr ...  Show more

How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche dem ...  Show more

Sarah Early, Head of Emerging Platforms, Entertainment and Culture, at UTA, delves into content and brand activations. Often, brands hastily chase after the latest influencer or trendy platform, but these strategies tend to yield short-lived results. Instead, effective campaigns ...  Show more