Harnessing the Power of Storytelling

Harnessing the Power of Storytelling

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Why Product Placement Is Underrated in MENA with Sarah Sikander

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ...  Show more

What Actually Works in Hospitality Marketing with Majd Fakhry

💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfall• Performance marketing strategies that convert• Common mi ...  Show more

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