Digital Adoption & SEO

Four acronyms now compete to define search: GEO, SEO, AEO and LLMO. Jordan Koene is CEO and Co-Founder of Previsible, the AI discovery agency he founded in 2020. He previously served as CEO of Searchmetrics Inc. and Head of SEO and Content Development at eBay. He explains why Pre ...  عرض المزيد

Over 1,900 episodes have turned search conversations into compounding practitioner knowledge. Jordan Koene, CEO and Co-Founder of Previsible, the AI discovery agency serving enterprise teams, previously led Searchmetrics Inc. as CEO and ran SEO and content development at eBay. Th ...  عرض المزيد

In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI ...  عرض المزيد

On today’s show we’re continuing our series on digital marketing. A few of my consulting clients have asked about SEO. So on today’s show we’re going to cover some of what’s new in search. It’s no secret that the majority of the business goes to the businesses that appear on t ...

Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results pages. But search is changing, and as consumers increasingly turn to AI chatbots ...  عرض المزيد