The PR Pitch Process: The Client Perspective....

The episode explores whether the PR jobs market is in crisis, how AI and economics are reshaping recruitment, and what candidates and employers should do next.Ben Smith frames the discussion by noting a “complex scene” where firms are still recruiting but “lots of really good peo ...  Show more

This episode distils the six most important financial KPIs PR agency leaders should track, with Rachael Marshall, founder of specialist accountancy firm Magic Digits.Market contextRachael describes the current PR agency landscape as highly competitive and uneven: some agencies ar ...  Show more

In today’s podcast, we have the two masterminds behind Atteline, a lifestyle and fashion PR agency. Sophie and Brooke worked together in the past and after seeing their synergy, decided to venture together and create their own fashion PR agency. Atteline is assisting today many c ...  Show more

Send us Fan MailOur Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization’s global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 ...  Show more

Send us Fan MailShow Notes: How to Build Premium Services Without the Premium HeadachesWhat if everything you've been told about raising your rates is backwards?Amy Hayes, founder of The Global Creator, spent a decade building a design business that runs almost entirely on referr ...  Show more

Before visiting Dubai, I did some research to determine if it was the right destination for a trip. If I hadn’t taken a few minutes to do so, I could have ended up having a horrible experience. This is why it’s important for you to conduct discovery calls—to ensure you and your p ...  Show more