Best of 2024 (Season 5) with Jacob Cass & Matt Davies

Best of 2024 (Season 5) with Jacob Cass & Mat...

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S07.EP10 - The Science of Brand Associations with Ulli Appelbaum

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations. Ulli has spent years helping organisations understand how brands grow by shaping the associations ...  Show more

S07.EP09 - From Execution to Expertise with David C. Baker

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at https://justcreative.com/podcast Together, they explore what actually ...  Show more

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Bonus: Naming Wins and Fails with Rob Meyerson
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