An Elf-Made Success | How the Elf On The Shel...

The Mensch on a Bench author Neal Hoffman discusses how he was inspired to write his book by The Elf on the Shelf, the reasons behind the original book’s success and the growth of self-publishing over the last two decades. Be the first to know about Wondery’s newest podcasts, cur ...  Show more

In the 1970s, Leonard Riggio buys the famous New York bookstore Barnes & Noble and turns it into a national chain. But as the decades pass and retail shifts around him, Leonard struggles to adapt to the digital age as a new rival emerges for Barnes & Noble’s crown.Be the first to ...  Show more

"We're Momming Today" with Christa Pitts, co-creator of The Elf on the Shelf, along with her twin sister and mother. The trio launched The Elf on the Shelf book and brand 16 years ago and has now branched into food, theater and television. They did it with their own money and tal ...  Show more

In 1951, the founder of Hallmark Cards, the successful greeting card company, decides to get into television by sponsoring a live opera airing on Christmas Eve. It’s a success, and Hallmark becomes a regular sponsor of television programming for decades. But when they launch thei ...  Show more

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Jeffery and Heather are very kind but have nothing. To their amazement some friendly elves help them out. 

In 1997, the book Rich Dad Poor Dad was self-published because every publisher Robert and Kim offered it to turned it down. Most publishers sent rejection letters stating, “We are not interested in your book at this time.” A few more honest publishers thought Robert’s ideas were r ...  Show more