The Best Idea Yet  🏀 Air Jordans: How MJ's Mom Made the Deal of the Century

The Best Idea Yet 🏀 Air Jordans: How MJ's M...

Up next

đŸ‘œ “Martian City” — SpaceX’s IPO filing. Victoria’s “VSXY” Secret. Fed Prez Interview. +Hamptons Egg Summer

SpaceX revealed everything in their sci-fi IPO paperwork
 we got a stock rec.Victoria’s Secret changed its stock ticker to be sexier
 but its secret is smart fitting rooms.We interviewed Federal Reserve President Austan Goolsbee
 and he graded J-Poww.Plus, the Hamptons’ hottest r ...  Show more

🚕🏠 “UberBnB?” — Airbnb’s ride surprise. Adidas’ mom pants. Harvard’s A-flation cap. +iPhone Birth Rates

Airbnb’s next biz is cars, but Uber’s next biz is hotels... Prepare for Gig-ageddon.Adidas is being driven by satin pants sold to Moms
 because they’re influencing the influencers.Harvard just voted to cap the number of As at 20%... But Princeton shows the Prisoner’s Dilemma.Plus ...  Show more

Recommended Episodes

🏀 Air Jordans: How MJ's Mom Made the Deal of the Century | 9
The Best Idea Yet

It’s simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordan’s shoe deal changed sports, fashion and marketing forever - But it never would’ve happened without skilled negotiating by MJ’s Mom. Originally banned by the NBA, Air Jordans h ...  Show more

Deep Dive: How Nike Lost Its Cool
The Rundown

Nike, once a cultural powerhouse defined by iconic athletes like Michael Jordan and collaborations with fashion legends, is facing a tough year marked by plummeting sales and a sharp drop in stock value. The company's struggles are partly due to missteps under former CEO J ...

  Show more

Summer School 2: Competition and the cheaper sneaker
Planet Money

For episode 2 of Planet Money Summer School, we are talking strategy. You have your million dollar business idea, and maybe some money in your pocket to get it up and running. But now you enter into a crowded market. You have to deal with competition. So, what can you do to make ...  Show more

How Basketball Sneakers Got Their Groove Back
The Business of Fashion Podcast

Performance basketball shoes have long been embedded in fashion culture, from the iconic Air Jordans of the 1990s to the stylised sneakers worn in NBA tunnel walks. But over the last decade, interest in basketball shoes waned as sneakerheads turned to minimalist silhouettes, runn ...  Show more