The Best Idea Yet  🏀 Air Jordans: How MJ's Mom Made the Deal of the Century

The Best Idea Yet 🏀 Air Jordans: How MJ's M...

Up next

⚽ “Penalty Kick Math” — America’s Harvard goalie. Apple’s biggest price hike. Hill House’s nap dress. +Jensen Huang Foodie

The US goalie is a Harvard mathematician… who can predict penalty kicks.Apple announced their biggest price hike ever… because it ran out of memory.Hill House Home made $110M with their viral Nap Dress… thanks to groupchats.Plus, Nvidia’s CEO Jensen Huang has a new side hustle… F ...  Show more

🔪“Scream Stream” - Netflix unhinged game. Levain Cookie’s à la Mode. Housing’s Warp Speed. +Golf Sand Surge

Netflix’s new video game stars Zoë Kravitz… but the game characters call your phone.Levain’s summer cookie sales are surging thanks to one hack… It’s the à la Mode Strategy.Congress just passed the biggest Housing bill in 30 years… and Wall Street landlords are shvitzing.Plus, th ...  Show more

Recommended Episodes

🏀 Air Jordans: How MJ's Mom Made the Deal of the Century | 9
The Best Idea Yet

It’s simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordan’s shoe deal changed sports, fashion and marketing forever - But it never would’ve happened without skilled negotiating by MJ’s Mom. Originally banned by the NBA, Air Jordans h ...  Show more

Deep Dive: How Nike Lost Its Cool
The Rundown

Nike, once a cultural powerhouse defined by iconic athletes like Michael Jordan and collaborations with fashion legends, is facing a tough year marked by plummeting sales and a sharp drop in stock value. The company's struggles are partly due to missteps under former CEO J ...

  Show more

How Basketball Sneakers Got Their Groove Back
The Business of Fashion Podcast

Performance basketball shoes have long been embedded in fashion culture, from the iconic Air Jordans of the 1990s to the stylised sneakers worn in NBA tunnel walks. But over the last decade, interest in basketball shoes waned as sneakerheads turned to minimalist silhouettes, runn ...  Show more

Summer School 2: Competition and the cheaper sneaker
Planet Money

For episode 2 of Planet Money Summer School, we are talking strategy. You have your million dollar business idea, and maybe some money in your pocket to get it up and running. But now you enter into a crowded market. You have to deal with competition. So, what can you do to make ...  Show more