Hero Cosmetics: Ju Rhyu and Dwight Lee

Karissa Bodnar had a dream job at L'Oréal when a close friend died from cancer at age 24. It shook her up and made her reassess what she really wanted to do with her life. The answer? Build her own beauty business with a mission of “giving back.”The problem? Nobody seemed to want ...  Show more

Today’s callers: Juliette in France wonders how to raise awareness of her “magical” cooling device—without a costly ad campaign. Then David in North Carolina looks to grow the wholesale channel of his engraved gifts business in light of thinning retail margins. And Kaitlin in Cal ...  Show more

Ben Feys and Kevin Niehoff had a problem. As young professionals working busy day jobs, they struggled with skincare issues like acne and eczema but couldn’t find products that worked for them. Rather than accept their fate, these best friends decided to take matters into their o ...  Show more

It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M.

So in this episode, I brought Hero's co-founder and former CEO, Ju Rhyu, on to the show to talk about how in the world they accomplished such a ...

Ever wonder what it’s like to sell your beauty brand for hundreds of millions of dollars? Same. Ju Rhyu, co-founder of Hero Cosmetics, which was acquired in 2022 for $630 million, is on the pod to shed some light on the recent Naturium M&A news, what really goes down when your co ...  Show more

Since launching their first line of products in 2017, Sarah Lee and Christine Chang’s skincare brand Glow Recipe has been a driving force in the Korean beauty wave, particularly in the US—and it’s not hard to see why. From their colorful packaging to alluring scents, Glow Recipe’ ...  Show more