Training Clients On Using AI In Their Content...

Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for most advertisers—undermines effective spend decisions across channels and campaigns. He makes the case for shifting to marginal RO ...  Show more

Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the North Star metric guiding most advertisers actually disguises the truth about channel effectiveness. He makes the case for marginal ROA ...  Show more

AI tools like ChatGPT are being used in various industries, including marketing and learning. In this episode of the Learning While Working podcast, we are joined by Lynne McNamee to explore the fascinating and evolving world of AI tools for content creation. Robin and Lynne unpa ...  Show more

Send us Fan MailChris Daigle sits down with Diane Hammons, Director of Digital Engagement at WG Content, to explore how small teams can harness AI without getting lost in the noise. Diane shares the story behind WG Content’s “AI Pathfinders” group, a volunteer-based council that ...  Show more

Send us Fan MailChris Daigle sits down with Maria Elena Duron, fractional Chief AI Officer and marketing strategist, to explore how small and mid-sized businesses can successfully adopt AI without overwhelming their teams. Maria shares her experience helping businesses bridge the ...  Show more

Liz Zaborowska, Founder & CEO of Bhava Communications and Spring Catalyst, explores the common fears and misconceptions that lead to resistance against AI adoption. She emphasizes the importance of proper training and support, ensuring that team members feel confident and secure ...  Show more