Why Your Marketing Isn’t Working (and How to ...

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable o ...  Show more

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. ...  Show more

Send us a textIn my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failin ...  Show more

What most people don’t know is that when you start a business, you have to make the conscious decision to become a marketer.

Because as much as you love what you do (whether it be painting, copywriting, cooking, photography, business coaching or anything else), the reali ...

Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with t ...  Show more

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— T ...  Show more