Bringing Retail Strategy to the Digital Shelf

Bringing Retail Strategy to the Digital Shelf

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What Vital Proteins Gets Right About Influence

Mike Sommers has spent his career building brands that show up in culture in ways that actually stick. From spending eight years reaching endurance athletes at the point of sweat for Nuun, to activating at the US Open for Vital Proteins six weeks after signing the contract, he ha ...  Show more

How Sourmilk Built a Yogurt Brand Worth Talking About

Elan Halpern did not set out to start a yogurt company. She set out to fix her gut. What started as making small batches at home turned into 50 customer interviews, yogurt drops with personal phone numbers handed out at the door, and eventually a Midwest launch into 70 Fresh Thym ...  Show more

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