Getting Back in the Sales Game for 2025

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

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Stop Watching the Scoreboard — Start Watching the Inputs

Send a textWe're at the end of Q1 — and Bill and Bryan use a trip to the Pacers game as a launching pad for a conversation about what actually matters when you check the scoreboard.Inspired by Bill Walsh's coaching philosophy and John Wooden's legendary process focus, this episod ... Show more

. 17min 9sec

Find the Real Pain Behind Every Sales Conversation

Send a textEvery prospect tells you a version of their problem — and they're almost always wrong. Not lying. Just wrong.In this solo episode, Bill Caskey breaks down why the surface problem your prospect presents is rarely the real problem, and why it's your job to uncover what's ... Show more

. 4min 39sec

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Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus | Wes Schaeffer | The BJJ and Biz Podcast

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