The History Of Personalization

Brand differentiation becomes harder as AI commoditizes marketing capabilities. Amanda Cole, CMO at Bloomreach, explains how ecommerce personalization platforms maintain competitive advantage. She discusses moving beyond "AI marketing" terminology, implementing real-time individu ...  Show more

Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon ...  Show more

Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strate ...  Show more

Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical.We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies.John shares insights on the optometry industry, ...  Show more

The Five Promises of Personalization.  Harnessing the power of AI to personalize the customer experience.  Exploding the myth of proving the ROI of CX. 

This and so much more to talk about with our guest David Edelman on the All Things Considered CX Podcast with Bob Azm ...

Founder and CEO of Influicity, Jon Davids, known for building customer communities that drive revenue, will be discussing his new book, "Marketing Superpowers," in this episode. Jon's insights into leveraging marketing strategies to create demand and connect with audiences will b ...  Show more