What's Ahead for the Economy in 2025

What's Ahead for the Economy in 2025

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Brands and Identity in the Age of Social Media

Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable t ...  Show more

Preparing American Cities for the Global World Cup Stage

Kevin Kaiser, Wharton Adjunct Full Professor of Finance, explores how cities like Philadelphia are preparing for the influx of global soccer fans during the World Cup, examining transportation, hospitality, public safety, sports culture, and the long-term branding impact for the ...  Show more

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