Marketing Predictions for 2025

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what happens whe ...  Show more

Trust isn't just a feel-good metric. According to an IPA Effectiveness Data Bank analysis of over 800 campaigns, 93% of campaigns that drive very large trust gains also deliver at least one major business effect. This week, Elena and Rob are joined by Catrina McAuliffe, SVP of Br ...  Show more

Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of mar ...

In this bonus episode of Marketing & Margaritas, we’re looking ahead to 2025 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive ...

This one’s for anyone in marketing who’s still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and at ...  Show more

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ...  Show more