Return on Experience: The Secret Metric Every Business Needs to Know

Return on Experience: The Secret Metric Every...

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Why "Feel First" Leaders Outperform Everyone Else

Most leaders build strategy around data and decks — and then wonder why nobody commits. Matt Marcotte has spent 34 years watching this pattern repeat across 200+ companies, from Apple to Salesforce. His conclusion: real commitment starts with emotion, not logic. In his book Built ...  Show more

The Real Reason Your Customer Experience Is Broken (And It's Not What You Think)

What if everything you thought you knew about customer experience was backwards? In this episode, JC Quintana—author, educator, and psychologist—reveals why most companies are approaching CX completely wrong. Instead of obsessing over touchpoints and metrics, JC argues we need to ...  Show more

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