How I'd Start a Startup in 2025

How I'd Start a Startup in 2025

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Giving Your Startup an Identity

Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool th ...  Show more

How to Get Your First Customers (The Trust to Risk Ratio)

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster ...  Show more

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