Why Brand Awareness is Overrated

Why Brand Awareness is Overrated

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The Brand Power of Retail Pop-ups

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

 . 20min 13sec
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

 . 29min 36sec

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