The Next Generation of Startup Unicorns Will ...

Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable t ...  Afficher plus

Kevin Kaiser, Wharton Adjunct Full Professor of Finance, explores how cities like Philadelphia are preparing for the influx of global soccer fans during the World Cup, examining transportation, hospitality, public safety, sports culture, and the long-term branding impact for the ...  Afficher plus

Greg interviews Eric Ries, author of "The Lean Startup" and founder of The Long Term Stock Exchange.They talk about how to test business ideas, why businesses with a social mission will outperform, and opportunities in AI.►►Subscribe to Greg's weekly newsletter for insights on co ...  Afficher plus

Many people aspire to entrepreneurship. But Bill Aulet, who has advised founders for decades, warns that it remains a high-risk endeavor. In this episode, he outlines concrete steps anyone can take to get a new venture off the ground — including intrapreneurs within large organiz ...  Afficher plus

Henrik Werdelin has spent the last 15 years helping entrepreneurs build big brands like Barkbox through his startup studio Prehype. Now, with his new, New York-based venture Audos, he’s betting that AI can help him scale that process from “tens” of startups a year to “hundreds of ...  Afficher plus

How can corporates and entrepreneurs build ventures together? In this episode, Elise Carton (PwC) explores the benefits and challenges of this exciting form of corporate venturing.Her guests Sam Heymans (CEO and founder of Lizy) and Michaël Grandfils (Managing Director of Lab Box ...  Afficher plus