From Bonanza to Batman: When Fictional Characters Endorse Brands
In this encore episode, we explore a strange aspect of advertising.Specifically, when tv and movie characters endorse products. Not the actors, themselves - but the characters they portray.It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.Today, ...Show more
Orchestrating Elections: Political Campaign Songs
In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes the songs are written expressly for the political party or candidate.Sometimes, poli ...Show more
Travel companies have recently had to weather the storms of recession for their customers and major upheaval at popular holiday destinations around the world.Evan Davis finds out how airlines and tour companies plan for their seasonal business in light of economic crisis in Greec ...Show more
Instead of choosing a traditional sunny holiday, some tourists choose to visit places that many consider sites of tragedy, death or disaster. On Business Daily we explore the benefits, and controversies, around this unusual type of tourism. We speak to tour guides in two differen ...Show more
It’s a confusing time to travel. Tourism is projected to hit record-breaking levels this year, and its toll on the culture and ecosystems of popular vacation spots is increasingly hard to ignore. Social media pushes hoards to places unable to withstand the traffic, while the rise ...Show more