Search Terms in Performance Max (Episode 446)

In this episode, Chris Schaeffer (the best Google Ads manager in the world) breaks down how Responsive Search Ads (RSAs) actually work and why a "Poor" Ad Strength rating directly causes higher CPCs, fewer impressions, and lower search positions. We uncover three massive misconce ...  عرض المزيد

Chris Schaeffer, one of the best Google Ads managers in the world, breaks down semantic intent in this episode—exposing how Google attempts to read the minds of both you and the searcher by matching underlying goals rather than literal words. If your high-ticket whole-house filte ...  عرض المزيد

On this episode of Creator Support, we answer questions about hiring a CEO, whether using popular music is worth it, and how to make a comeback on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices 

Send us Fan MailIn this week’s episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward.Full show notes: https://www.authorityhacker.com/podcas ...  عرض المزيد

Scott answers a question regarding Southwest Airlines’ epic failure over the holidays and explains the three things a company should consider when dealing with a crisis. He also answers a question about Hulu and the other streamers offering ad tiers, and wraps by offering advice ...  عرض المزيد

On this episode of Creator Support, we talk about GTA VI, Twitch leaving South Korea and answer questions from the audience. Learn more about your ad choices. Visit megaphone.fm/adchoices