2025 Q1 Marketing Strategies: What We're Focu...

Black Friday success doesn’t start when your sale goes live. It starts months before.Following on from our last Black Friday episode, we’re answering some of the biggest questions we received from business owners about what they should actually be doing now to prepare for the bus ...  Show more

Has AI killed the traditional online course?With information now instantly available through platforms like ChatGPT and Claude, customers are no longer willing to pay thousands of dollars for another collection of videos and modules they may never finish. They do not just want mo ...  Show more

What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners!
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In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issue ...

In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ...

Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 10. In this episode, I share my journey from selling baseball cards to launching WineLibrary.com and discuss how brand ...