India's cola wars

India's cola wars

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The Hard Battle for Soft Drinks
The Morning Brief

The furious rivalry between the two American titans, Pepsi and Coca-Cola who have ruled the cola sector in India since early 1990: with broad liberalization measures, has now acquired a new zing, and this time it appears fiercer than ever. RIL has brought back the Indian old-s ...

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Coke vs Pepsi - The Soda Revolt | 6
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Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider th ...  Show more

صراع بيبسي وكوكاكولا -- قصة منافسة لا تنتهي
المجلة - بيزنس

Pepsi and Coca-Cola struggle - a story of never-ending competition صراع بيبسي وكوكاكولا -- قصة منافسة لا تنتهي 

Coke vs Pepsi - No Sacred Cows | 5
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With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is th ...  Show more