India's cola wars

From the deserts of Tunisia to the boardrooms of global tech giants, we meet Karim Beguir, the mathematician who turned two laptops and 2000 dollars into Africa’s biggest AI firm. We hear how his company, Instadeep, caught the attention of Meta’s Mark Zuckerberg, and how it helpe ...  Show more

We lift the curtain on how everyone from toothpaste brands to the United Nations is using science to influence your choices in ways you’re probably not aware of. Behavioural science has even made its way into TV drama. How does it work? And why is it so effective?If you'd like to ...  Show more

After decades of fighting Coca-Cola to be the nation’s favorite soda, Pepsi dropped to third place, after Dr Pepper. Now PepsiCo needs to win back soda drinkers . WSJ’s Laura Cooper reports that after years of focusing on potato chips and energy drinks, the company’s new beverage ...  Show more

Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’. The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ...  Show more

In 1992, Pepsi Philippines launched a popular promotional campaign called Number Fever, in which bottle caps carried random three‑digit numbers—announced nightly on TV—with winnings ranging from ₱100 to a grand prize of ₱1 million. But on May 25, the winning number 349 was mis ...

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Dr. Pepper is making an $18 billion play in the global coffee market, acquiring Dutch giant JDE Peet’s and splitting into two standalone companies. The deal crea ...