India's cola wars

World Cup 2026 will span the United States, Canada and Mexico, with demand for tickets at record levels. FIFA stands to earn nearly $9 billion from the tournament, more than the entire Paris 2024 Olympics. So who pays, and where does the money actually go? Sam Fenwick follows the ...  Show more

Headspace started life as a mindfulness app. Now it's partnering with the US Navy and investing in artificial intelligence for mental health support.The company's CEO Tom Pickett speaks to us about therapy, the increasing role of technology, and tackling burnout at scale.If you'd ...  Show more

Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’. The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ...  Show more

In 1992, Pepsi Philippines launched a popular promotional campaign called Number Fever, in which bottle caps carried random three‑digit numbers—announced nightly on TV—with winnings ranging from ₱100 to a grand prize of ₱1 million. But on May 25, the winning number 349 was mis ...

Send us Fan MailDr. Pepper is making an $18 billion play in the global coffee market, acquiring Dutch giant JDE Peet’s and splitting into two standalone companies. The deal creates a new coffee contender set to rival Nestlé.Jenny Rae and Namaan break down why Dr. Pepper is bettin ...  Show more

Jim’s guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into this role in April 2025 after more than 12 years at Heineken, where h ...