S11 E3: Underrated DTC Tactics and Strategies

Most marketers think of Roku as just another ad platform, but the real opportunity is understanding how streaming is changing the entire media mix. In this episode, Nik sits down with Jeff Katz from Roku to break down what’s actually happening inside one of the biggest platforms ...  Show more

Most people are still treating AI like a tool. The real opportunity is treating it like an employee. In this solo episode, Nik goes deep on how AI has evolved over the past few months and why the gap between people experimenting with it and people fully adopting it is about to ge ...  Show more

Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. 

Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. 

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on ...  Show more

As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.

In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you th ...

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!).

Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partner ...