Crisis Communication Strategies from the WEF ...

Is the "Golden Rule" of public relations actually making us worse at our jobs?

In this episode of The Wag The Dog Podcast, we deconstruct the industry’s obsession with "building trust" and explore why it is often the wrong goal for modern crisis management. Base ...

In this episode of the Wag The Dog Newsletter Podcast, your virtual hosts explore how low-code and no-code platforms like Replit are transforming the field of crisis, risk, and emergency communication. We dive into the challenges communicators faced in the past when developing cu ...  Show more

E441: A close friend had one of his best-performing 𝕏 posts of all time. But he didn't consider going deep into the subject.

However he should have. The subject matter was highly validated.

This podcast is about all the ways in which a well-performing 𝕏 post ca ...

💥 Social Media Changed Everything. Are You Still in Denial?
This is the full keynote and Q&A from my 2022 talk at the NAHREP conference in San Diego — and honestly, it hits harder now than it did back then.

I break down exactly why conten ...

E458: If you go after everybody with your headline, you get nobody.

If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it.

Headlines are the only part that literally every viewer reads.

If you have a month ...

Kyle Handy has created the #1 agent-owned real estate blog, and in this episode, he talks about his success in producing content and blogging and why they surpass posting to social media as a business-growth strategy. He's sharing specific SEO advice, the bes ...