Building a booming fashion brand

Today, we’re chatting about the rise of AI influencers and what it means for fashion and beauty content, and then we’re discussing how Riley J became Australia’s It Girl (and how her wedding broke the internet!). But first, we’ll be swapping in our favourites of the week. Love th ...  Show more

Today, we’re going to explore all things Substack. We’ll trace how it’s disrupted the media industry by putting power back in the hands of creators, and how it’s crafted a space for people to say what they actually think. And we’ll explore what Substack’s rise in Australia means ...  Show more

Before launching iNNBEAUTY Project, Alisa Metzger spent over a decade inside some of the world’s biggest beauty companies—L’Oréal, Procter & Gamble, and Coty—learning exactly how the industry worked from the inside out. But after years of seeing the same patterns repeat—sky-hi ...

Strap in Youbies. Leigh has discovered yet another viral high-end dupe glow enhancer that you'll want to add to your beauty routine ASAP. And Kelly's go-to: a budget-friendly $20 smoothing face cream that's been her winter skin saviour. Plus yes, we believe we've uncovered the ul ...  Show more

In beauty newness this week... a super-silky loose powder to set your base, reduce the look of pores and control oil and shine. Let's get into it. And, a gorgeous skin-barrier loving cream to whip out when you're skin is needing a little extra TLC. Plus, one of the BEST brow prod ...  Show more

Allira Potter's makeup bag is full of glowy skin secrets.  She has hack for making your foundation last all day with a setting spray trick you’ve probably never tried. And, she knows the perfect corally pink blushes to make deeper skin tones pop. Plus, are soap brows still a thin ...  Show more