What plays would you call to scale a DTC busi...

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to illuminate hidden customer journeys that traditional analytics miss. The discussion covers view-through attribution methodologi ...  عرض المزيد

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channels. The discussion covers view- ...  عرض المزيد

Greg interviews Eric Ries, author of "The Lean Startup" and founder of The Long Term Stock Exchange.They talk about how to test business ideas, why businesses with a social mission will outperform, and opportunities in AI.►►Subscribe to Greg's weekly newsletter for insights on co ...  عرض المزيد

In this episode of Karma School of Business, Sean Mooney continues the Elements of Value series, exploring what private equity professionals focus on when evaluating businesses that have the potential to thrive. You'll hear from: 0:49 - Vinay Kashyap of MainSail Partners on ident ...  عرض المزيد

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the strategic approach can differ depend ...  عرض المزيد

In this episode of Private Equity Spotlight, Sean Mooney, founder and CEO of BluWave, engages Jay Jester, Partner at Plexus Capital, in a revealing conversation. Jay recounts his path from early family business experiences to establishing the business de ...