Neuromarketing Insights

Would I Hire Myself as a Boss?Leaders spend a lot of time assessing their teams. But what happens when we turn the questions around?Christina Khater takes a candid look at expectations, feedback, ownership, mistakes, recognition, and what it actually feels like to work for us.An ...  Afficher plus

Who Gets the Best Version of You?We can spend an entire day being patient, thoughtful, and available to everyone at work, then come home with very little energy left.In this episode, Christina Khater talks about attention, family, work, and the invisible responsibilities we carry ...  Afficher plus

In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. Our conversation explores the i ...  Afficher plus

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketi ...

For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Be ...