Celebrating 10 Years of Cold Call

Celebrating 10 Years of Cold Call

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How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy

Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan. Should they focus on a sales-centric approach to growth or a ...  Show more

Why the Commonwealth Bank of Australia Opened Up to Customers about Credit Card Risks

A bank’s decision to experiment with being more transparent with about credit card drawbacks might help customers make better choices, but would those choices come at the expense of bank performance? Harvard Business School Professor Leslie John joins Brian Kenny to discuss the c ...  Show more

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