Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)

Why Ecommerce Is About to Get Even Harder (H...

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Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)

Every dollar spent on SaaS is a dollar that does not go into ads.In this episode, Luke Austin sits down with Gil Dyen, Head of Marketing at Rutsu Barefoot, to walk through a real email and SMS platform migration to Omnisend — what drove the decision, what the process actually loo ...  Show more

How We Forecast $4B in GMV to 3% Accuracy

Every forecast is wrong. The question is whether yours is useful.Luke Austin, walks through the CTC Methodology series opener: a complete operating model for making profit predictable across ecommerce brands. This is not a spreadsheet. It is a four-step system built on 12 years o ...  Show more

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