7 Things You Need to Stop Thinking as a Marketer (WL&WDJ)

7 Things You Need to Stop Thinking as a Marke...

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A Rubber Pickle Caused a Riot (The Heinz Pickle Strategy)

This week we break down what might be the oldest example of influencer/offer marketing ever! We get into why a thing you find on the ground beats a thing you're handed, how a tiny wearable pickle pin turned one million people 🤯 into walking billboards, and the bigger lesson hidi ...  Show more

Why Meta Only Lets 2-3 Ads Win (No Matter How Many You Launch)

You can launch 100 ads... Meta's still only going to let 2 or 3 of them win. In this episode, we went down a deep rabbit hole on Meta's new Andromeda update to try and figure out why the mechanism keeps starving 97% of your creative. We also dive into what this actually means for ...  Show more

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