7 Things You Need to Stop Thinking as a Marke...

In this episode, Sarah and Nate revisit the Valence and Intensity framework, a psychology-based approach to understanding how your ads communicate emotion. They break down how to use it as a diagnostic tool, identify opportunities in your existing creative, and build separate fun ...  Show more

In this episode, Sarah and Nate break down the psychology behind Black Friday shopping, why discount hunters can be difficult to retain, and how to create offers that make people excited to buy without relying on endless discounts. You'll learn how to gamify your offers, protect ...  Show more

In this episode of Social Media Decoded, host Michelle Thames breaks down the top marketing mistakes that are costing businesses time, money, and growth—and how you can avoid them. From lack of strategy to chasing vanity metrics, Michelle delivers actionable tips to h ...

Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! W ...  Show more

Are you guilty of committing one of the seven deadly sins of marketing? In this episode, Daniel addresses the common mistakes that marketers make and how to avoid them. From not knowing your audience to ignoring your brand, these sins can hinder your marketing efforts. Tune in to ...  Show more