#681 - People Buy Your Story Not Your Product

Discover why 90% of new businesses fail but 90% of franchises succeed. In this episode, Tai Lopez sits down with Alex Smereczniak, CEO of Franzy, a platform valued at $16M in just six months, that’s transforming how entrepreneurs buy and sell franchises. They break down: Why fran ...  Show more

Tai Lopez breaks down why most people stay stuck: not because they’re hopeless, but because they misunderstand their own strengths, weaknesses, and genetics. In this episode, he challenges the myth of “you can do anything,” explains how to assess the last decade of your life, and ...  Show more

📖 Want to stand out in business? Learn to tell a powerful story! Paul Alex breaks down why storytelling isn’t just a skill—it’s a game-changer. 🔹 Stories create emotional connections—people buy feelings, not products. 🔹 Stories make you memorable—facts fade, but a great story ...  Show more

People don’t just buy products – they buy stories. So how do you tell yours in a way that sticks, connects, and builds loyalty? In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez explains how you can write a brand story that does more than jus ...  Show more

Stories capture human attention like nothing else. The best advertising doesn't just explain features, it creates emotional connections that make your message stick. When brands tell compelling stories, they're perceived as more trustworthy than those relying on straightforward p ...  Show more

In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced ...