Beyond Yoga: Michelle Wahler

Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers.First we meet Allison in California, seeking marketing ideas for her novel wig designs which aren’t done justice by photos alone. Next, Nick in Idaho wonders whether retail ...  عرض المزيد

Before Gymboree became a cultural icon in the 80s and 90s, it was just one lonely new mom trying to find connection. Joan Barnes started hosting weekly playgroups for parents… and demand exploded. What began as a diversion became a business. Then a franchise. Then a brand everyon ...  عرض المزيد

In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist, and invented the yoga pants that have become ubiquitous today; he also creat ...

To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & ...

Jenna Habayeb is Chief Brand Officer at IPSY/<a href="https://www.bfaindustries.com/" rel="noopener n ...

This is episode 690. Read the complete transcription on the Sales Game Changers Podcast website. Register for the September 13 Women in Sales Leadership Elevation Conference here. Register for the IES Women in Sales Leadership Development programs here. Today's show featured an i ...  عرض المزيد