Planners guess how their favorite Super Bowl ...

Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation. 

Boston has been a creative powerhouse for decades. While agencies like Mullen, The Barbarian Group, Modernista, and Hill Holiday have all left their mark, Arnold continues to this day, alongside smaller agencies like Colossus, to make a mark with national work (think Progressive ...  Show more

Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing to ...  Show more

Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ...  Show more

Episode 91: I did something crazy. I convinced HubSpot to send me & 7 friends to sit 50-yard-line at the College Football National Championship. The deal is simple. They’re paying for our seats. We’re gonna do some awesome, creative sh*t to market the brand & hopefully go viral. ...  Show more

In this week’s Omni Talk Fast Five, sponsored by the A&M Consumer and Retail Group, Firework, Avalara, TGW, and Sezzle, Chris and Anne discussed:The recent pharmacy walkouts at CVS and WalgreensH&M enabling customers to design their own clothes with AISchnucks taking local produc ...  Show more