Taylor Swift's PR Strategy: Distancing from Blake Lively

Taylor Swift's PR Strategy: Distancing from B...

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Callaway Approved the Good Good Ad. Then It Spoke Like a Bystander.

Callaway spent three days saying it was disappointed by an ad. Then its CEO admitted Callaway approved that ad before it was posted.This episode is about the gap between those two statements, and what a company reveals when it comments on its own conduct as though it were in the ...  Show more

Hayden Panettiere: Neutrogena Said Nothing. Jay Shetty Said Too Much

Three parties could have spoken about Hayden Panettiere. One had ten years with her and said nothing. One had ninety minutes and wrote her a letter. One was her mother.This is an episode about standing — proximity plus obligation — and what each of them did with it. Since her dea ...  Show more

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