100 anos de GM: Guilherme Arruda, diretor de ...

Às vésperas de comemorar 80 anos de história, a varejista de moda Riachuelo busca transformar sua origem brasileira (e nordestina) em um dos principais ativos de marca. O episódio #233 do programa Mídia e Marketing recebe Cathy Schroeder, CMO da companhia, que ainda fala como a v ...  Show more

Qual é o grande propósito do Mercado Livre? E como a marca consegue transformar cupons, o grande xodó do consumidor, em algo divertido? O episódio #232 do programa Mídia e Marketing recebe Iuri Maia, diretor de estratégia de marca do Mercado Livre. No papo, o executivo ainda fala ...  Show more

We talk about brands a lot on Marketing Trends. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent compani ...

Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage?

Past president of the Information Marketing Association Ro ...

Consumers are different today than they were last year or even last week. Tastes constantly change, and if there is one thing marketers are frequently reminded of, its that there is no secret recipe to understand consumer trends in the marketplace. All you can do is look at th ...

Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger

<span style="font-weight: 400;">You can fake authenticity. But in this digitally saturated age, you ...